What does it mean? Why am I talking about spirituality on a business website? Because we are still spiritual beings in addition to being business owners, moms, dads, and all the other roles we play. Because we as business owners are in a unique position to make a world of difference. The ability to make global impacts lie in our hands.
Imagine a business that combines your personal values with regard to how people or animals should be treated, or is actively minimizing your environmental footprint, for instance. Imagine a restaurant that serves a certain number of free meals to the homeless each day, or a professional grooming business that also grooms homeless people's pets for free. That's what I'm talking about - expressing your spirituality in an active way to benefit society as a whole.
Why would someone do that? Yes, it feels good to do it. But in addition, there are financial benefits to doing so, it's a great marketing strategy to set your business apart from your competitors, and the goodwill earned in the eyes of customers and employees is priceless. Just ask Caribou, Google, Microsoft, Ben & Jerry's, and Starbucks for starters.
Interested in doing something like this but not sure what it would look like? Or how to make it work? Perhaps ways to enlist others in your cause as well? I'm here to help.
Ronnie Roll has started several businesses from the "I Have An Idea" stage to grand openings and beyond. Her passion is helping others achieve their dreams, and her art mediums are business modeling and food.