It's Lonely At The Bottom! - May, 2017

Congratulations if you've decided to start a business!  You're now going to be your own boss!  No more deadlines, hard and fast start times every day, and no one telling you what to do.  Sounds great!  So let's hang a shingle out on the door or create a Facebook page and the money will start to flow in, right?  Sorry, but it's not that simple.  

Statistically, over half of all small businesses fail in the first four years.  The main reason for that failure is labeled "incompetence."  I believe it's because many budding entrepreneurs attempt to start their businesses up on their own, foregoing experience from those who have gone before them.  Perhaps the budding entrepreneur always knew they had an idea and were sure it would fly, but never did the research to determine concept viability.  Perhaps it was because they didn't understand there were different business models and chose the only one they knew.  Research also shows that cash flow is a big reason for failures, which oftentimes could have been addressed by planning and appropriate funding upfront.

Making all the decisions about how to fund your business, market your product, who will buy it, how to produce it, deliver it, and more is hard work.  While friends and family members are willing to give you free advice on how to do it all, many of them have no experience running a business at all.  Others are willing to be supportive, but only for a certain length of time before they become critical of whether you're "successful."

That's where having a start-up business coach comes in.  No more making those decisions by yourself!  Draw upon a business coach's experiences, connections and ability to be a sounding board.  Working with a coach can save you a significant amount of time, money and other resources by not making costly mistakes and helping you to think through both new start-up challenges, but also how to think through everyday issues that come up as you start working your plan.  No more being lonely at the bottom!  So call or email me today to get started.  You won't regret it!
~til next time,
​Ronnie