There are many instances where having someone who can offer an unbiased, uninvested opinion based upon years of experience is a very valuable asset.
For instance, as an employer, if one starts experiencing a mass exodus of key employees, it can be an asset to have an outsider take a look at the internal environment to determine if there's an underlying issue that needs to be addressed.
Customer satisfaction surveys that solicit unfettered, honest feedback through a third party are a great tool for improvement and quality control, but it's rare that a consumer gives the same kind of feedback directly to a corporate executive on the phone or in person.
Another example may be if your business is not doing as well as you'd hoped. Someone can take a look at a business plan and marketing plan, along with current financials, and determine if there are areas of improvement that can be made to strengthen performance. Sometimes this can mean the difference between going under or growing your business.
When trying to define and refine your business concept and model, sometimes a person who know what questions to ask to help you talk through your ideas, hopes and desires is able to save you a lot of time, effort and money by helping you avoid the costly mistakes often made by beginning entrepreneurs.
As a strategic business consultant, I have held a mirror up for many businesses and entrepreneurs, helping them to see the reflection of their organization, product, service, sales style, and more.
Recently I had the opportunity to work with a particular budding entrepreneur. She knew she wanted to have her own business, and had a general idea of what kind of business it would be. We talked about her passions, her lifestyle, her education, her dreams for her future and her family's, and within an hour we had identified "that thing" that would be uniquely hers, and how to go about fleshing out the possibility of the concept. She hung up from the phone call, lit on fire, motivated, with direction, purpose and a plan. I walked away from my phone with a smile on my face and a skip in my heart that I'd had a chance to set someone on their path to happiness and success.
Yeah. I love what I do.
'til next time,
Ronnie Roll has started several businesses from the "I Have An Idea" stage to grand openings and beyond. Her passion is helping others achieve their dreams, and her art mediums are business modeling and food.