I attended a presentation recently that gave some startling statistics about the number of people using social media around the world. 1.3 billion people are using Facebook these days, and after some additional research, I discovered that number continues to climb at a consistent pace, quarter after quarter, year after year since 2009. 467 million people are on LinkedIn, and 140 million people are tweeting on Twitter. Are you? If you are, do your postings give added value or just create more social noise?
Consider who your client really is, and how best to reach them. Given the fact there are 7.5 billion people on the planet Earth, and at least 1.3 billion of them are Facebooking it, are you actually putting yourself in front of your clients by mailing a brochure or placing an advertisement is a newspaper or magazine? If 467 million people are placing their profiles on LinkedIn and personally linking with hundreds of others in that environment as well, are you working those connections in the best possible way? How do you build your sales pipeline exponentially in a matter of hours using social media? What's the social etiquette for contacting someone in the virtual environment? What are the legal boundaries surrounding how you contact someone virtually?
It can be a never-ending battle to stay on top of technological advancements and social media how-to's, let alone making regular postings on websites, Facebook, LinkedIn, Twitter, Instagram, SnapChat and Pinterest, to name just a few. How do you decide which platform to use and when? Which one(s) are right for you? The answers lie in what you wish to accomplish, who you want to reach, and your priorities.
I'm taking the time to stay on top of those advancements and how-to's so you don't have to. Do what you do best. I'll do the rest. Call me. Let's chat. Let's get you out there in the virtual world.
'til next time,
Ronnie Roll has started several businesses from the "I Have An Idea" stage to grand openings and beyond. Her passion is helping others achieve their dreams, and her art mediums are business modeling and food.